At Dumont Printing, we believe that event materials are more than just printed handouts—they are the heartbeat of your event’s first impression, attendee engagement, and lasting impact. Whether you’re planning a local fundraiser, a hospital expo, a casino VIP night, or a national business conference, the materials you create play a critical role in driving attendance and maximizing interaction on the day of your event. Over the years, working hand-in-hand with businesses, charities, startups, and large organizations, we have developed a detailed approach that ensures every piece of event collateral supports your success.
Build a Cohesive Visual Identity that Stands Out
We have seen time and again how impactful branding can transform a forgettable event into one that echoes in people’s minds. To maximize attendance, your event materials must immediately communicate who you are and what you stand for at every touchpoint:
- Consistent Color Palette & Typography: Choose signature colors and font families that reflect your brand’s energy and apply them across all materials: flyers, signage, banners, invites, name badges, handbooks, and apparel.
- Logo Placement & Clear Messaging: Even on simple items like event lanyards or giveaway bags, thoughtful placement of your logo and a concise value statement remind guests why your event matters.
- Unified Templates: Develop templates for emails, social posts, and onsite handouts so every encounter reinforces your branding, making your event unmistakably yours.
Design for Interaction: Turn Materials into Memorable Experiences
Printed materials should be more than static handouts—they should spark action, conversation, and participation. Here’s how we help organizations capture that spark:
- Personalized Event Kits: Welcome attendees with custom-branded folders or boxes containing personalized itineraries, maps, VIP passes, and a thoughtful selection of promotional items (from branded notepads to reusable water bottles).
- Interactive Signage: Use wide format banners and digital-printed boards as backdrops for photo opportunities or as canvases for interactive activities (like leaving comments/ideas or participating in event scavenger hunts).
- Dynamic Name Badges: Go beyond plain name tags—incorporate QR codes that link to digital profiles or event info, making networking effortless.
- Session Handbooks & ‘Choose Your Journey’ Guides: For conferences with many tracks or workshops, build guides that help guests plot their personal event path and jot down takeaways.
Balance Print and Digital: Reach Every Guest Where It Matters
Today’s most successful events leverage both physical and digital materials. At Dumont Printing, we specialize in seamless integration:
- Integrated QR Codes: Link printed flyers, signage, and table cards to RSVP portals, speaker bios, real-time polls, or post-event surveys to keep the engagement going long after the session ends.
- Variable Data Printing: Personalize invites, posters, or even thank-you notes with each attendee’s name, organization, or seating assignment for a bespoke experience.
- Custom Packaging for Event Kits: For hybrid or remote events, send branded packages—filled with handouts, gifts, and apparel—directly to participants, extending your reach globally.
Prioritize Accessibility and Sustainability
In our work with hospitals, foundations, schools, and organizations of all sizes, accessibility and environmental stewardship are increasingly top priorities:
- Readable, Accessible Designs: Use clear fonts and high contrast in all print materials for guests of all ages and abilities. Large-print versions or digital downloads can supplement for those with special needs.
- Eco-friendly Materials: Choose recycled paper, soy-based inks, and reusable signage or banners. Branded tote bags and refillable water bottles make eco-friendly (and practical) giveaways attendees will actually keep.
Craft Compelling Messaging That Drives Action
All the beautiful design in the world won’t help if your copy doesn’t inspire people to sign up, show up, and get involved.
- Clear Value Proposition: Tell guests exactly what’s in it for them—whether that’s world-class speakers, hands-on demos, exclusive networking, prizes, or personal development.
- Engaging Event Descriptions: Use active verbs and time-sensitive calls to action. For example: “Experience the Future of Local Cuisine—Register Today!”
- Lively Social Prompts: Encourage social sharing by adding hashtags, tagging instructions, and brief prompts directly on materials. (“Snap a pic at our booth and tag @YourBrand for a chance to win!”)
Post-Event Materials: Keep the Momentum Going
Long after the last table is cleared, your event materials can continue building relationships and expanding reach:
- Recap Booklets and Thank-you Notes: Send a highlights booklet, a digital flipbook, or personalized thank-yous to attendees and speakers. Include links or QR codes to photo galleries and session recordings.
- Re-engagement Offers: Follow up with post-event mailers featuring exclusive discounts, early-bird signups for next year, or access to bonus resources.
- Shareable Digital Assets: Provide branded social media graphics or certificates of participation to inspire attendees to continue the conversation and share their achievements.
Why Event Materials Matter—And How We Can Help
From designing attention-grabbing banners and sustainable swag to delivering press-ready event programs, Dumont Printing is passionate about helping every event—large or small—become a memorable experience that guests will talk about for months to come. We pride ourselves on being more than just your printer; we’re your creative partner at every step, bringing decades of expertise to every project.
If you want event materials that truly drive attendance and boost engagement, let’s chat. Visit Dumont Printing to explore our commercial printing, wide format, packaging, and fulfillment services—and discover how we can make your next event unforgettable.